Building digital systems that scale

I lead enterprise digital strategy, UX, web governance, and platform work for complex institutions.

My career has been shaped by one throughline: turning messy, decentralized digital ecosystems into clearer, stronger, more accessible systems. I bring together strategy, design, content, technology, accessibility, and governance to help teams move from scattered digital work to platforms that can actually scale.

Where strategy becomes structure

The best digital work does not stop at a launch. It becomes a system people can use, manage, measure, and improve over time.

That is where I do my strongest work: helping organizations connect vision to execution, users to content, teams to standards, and platforms to long-term governance. I am especially interested in the operational side of user experience: the decisions, workflows, patterns, and infrastructure that enable better digital experiences.

Professional experience

Director, Web Solutions and User Experience

University of Rochester, Office of Marketing and Communications
April 2021–Present

I lead web solutions, UX, governance, and digital platform strategy for the University of Rochester’s central marketing and communications office. My work supports a large, decentralized digital ecosystem that serves prospective students, current students, faculty, staff, alumni, researchers, partners, and the broader public.

In this role, I help translate institutional priorities into scalable digital systems, accessible user experiences, and practical operating models. I lead teams and cross-functional initiatives across web strategy, UX/UI, WordPress platforms, design systems, accessibility, analytics, project delivery, and digital governance.

Core areas of leadership

Enterprise digital strategy and governance

  • Lead planning and execution for digital strategy, web operations, UX, and platform governance across high-visibility institutional web properties.
  • Partner with senior leaders, communications directors, marketing teams, developers, designers, accessibility experts, and IT stakeholders to align digital work with institutional priorities.
  • Develop standards, processes, and shared frameworks that help decentralized teams deliver more consistent, accessible, and sustainable digital experiences.
  • Advise stakeholders on web architecture, user experience, content structure, platform strategy, risk, and long-term maintainability.
  • Help translate broad institutional goals into practical digital roadmaps, implementation plans, and measurable improvements.

UX, accessibility, and digital quality

  • Lead UX strategy for complex websites, digital products, and enterprise web experiences.
  • Champion accessible design, inclusive content practices, and usability-centered decision-making.
  • Guide user experience improvements across navigation, search, landing pages, templates, components, content patterns, and conversion pathways.
  • Connect user behavior, analytics, stakeholder needs, and platform constraints to improve high-impact digital experiences.
  • Promote digital quality through standards, testing, training, governance, and continuous improvement.

Web platforms and systems

  • Oversee the University’s centralized WordPress environment, including custom themes, components, templates, design systems, and platform-level improvements.
  • Lead work that supports scalable web operations across a large and decentralized institutional footprint.
  • Coordinate with development, infrastructure, security, content, accessibility, and marketing partners to support stable, maintainable, and future-ready web systems.
  • Support modernization efforts through inventory, governance, cleanup, migration readiness, and platform strategy.
  • Help move teams from one-off web solutions toward reusable systems and shared digital infrastructure.

Team leadership and cross-functional delivery

  • Lead a multidisciplinary team of web managers, developers, designers, and web specialists.
  • Set direction, clarify priorities, improve workflows, and support team members in delivering high-quality work.
  • Build trust with stakeholders by translating complex technical and strategic issues into clear next steps.
  • Balance urgent operational needs with long-term platform improvements.
  • Create conditions for stronger collaboration across marketing, communications, technology, accessibility, and content teams.

Earlier experience

Senior Front-end Developer

University of Rochester, Office of Marketing and Communications
January 2020–March 2021

Built and improved front-end systems, templates, and user interfaces for University web properties. Supported digital projects that required close collaboration across design, content, development, accessibility, and stakeholder teams.

Assistant Director, Internet and Digital Technology

University of Rochester, Office of Advancement and Alumni Relations
September 2017–January 2020

Managed and improved digital platforms supporting advancement and alumni engagement. Helped translate communications, engagement, and fundraising needs into practical web solutions.

Web Specialist, Internet and Digital Technology

University of Rochester, Office of Advancement and Alumni Relations
July 2016–September 2017

Supported web content, digital updates, platform maintenance, and user experience improvements for advancement and alumni relations websites.

Marketing and Communications Specialist

Coolfront Technologies
April 2015–July 2016

Supported marketing, communications, content, and digital initiatives for a technology company serving field-service businesses

Education and certifications

Roberts Wesleyan University

Bachelor of Science in Marketing
Concentrations in computer science and graphic design

Foundations in Design Thinking Certificate

IDEO, June 2023

Certified ScrumMaster

Scrum Alliance, April 2021

Web Governance Certification

Siteimprove, August 2016

I care about digital work that lasts.

Not just beautiful pages. Not just successful launches. Not just cleaner interfaces. I care about the systems underneath: the standards, governance, accessibility, content models, workflows, and team practices that make good digital experiences possible at scale.

That is the work behind the work. And it is where I do my best work.