Digital systems, made stronger

My work focuses on complex digital ecosystems: the websites, platforms, governance models, UX patterns, and content structures that help large institutions communicate clearly and operate more effectively.

These projects show how strategy becomes structure, and how thoughtful digital systems can reduce friction, improve quality, and scale across teams.

Digital brand activation

The University of Rochester’s brand evolution needed more than new visual language. It needed a way to move from strategy into real digital environments: websites, templates, components, content patterns, and governance practices used across a large, decentralized institution.

My work helped translate that direction into scalable digital standards and implementation models across Rochester.edu and related web properties. The focus was not just on how the brand looked, but how it worked across systems, teams, and user experiences.

What this involved

  • Digital brand translation
  • UX and interface pattern alignment
  • Rochester Core implementation
  • Accessibility and usability considerations
  • Cross-functional coordination
  • Governance guidance for consistent adoption

What it strengthened

This work helped create a more consistent and scalable digital expression of the University’s brand, while giving teams clearer patterns for applying the brand across web experiences.

Footprint Focus

Reducing digital sprawl and building a governance engine for scale

Large web ecosystems do not become messy all at once. They grow over time through good intentions, urgent needs, outdated ownership, duplicated content, and years of decentralized publishing.

Footprint Focus was designed to bring order to that complexity. The work centered on cataloging the University’s digital footprint, clarifying ownership, identifying outdated or low-value content, improving quality visibility, and preparing the ecosystem for long-term modernization.

What this involved

  • Digital inventory and governance modeling
  • Content cleanup and ownership tracking
  • Site quality and accessibility visibility
  • Modernization readiness
  • Reporting frameworks
  • Sustainable operating models

What it strengthened

This work helped shift digital governance from a reactive cleanup effort into a more durable system for understanding, managing, and improving the University’s web presence over time.

Rochester Core evolution

Turning a WordPress theme into shared digital infrastructure

Rochester Core began as a centralized WordPress theme, but its larger value is as a shared digital foundation: reusable components, consistent UX patterns, accessibility standards, design guidance, and scalable publishing workflows.

The evolution of Rochester Core has focused on making high-quality digital experiences easier to build, easier to maintain, and easier to govern across a decentralized university environment.

What this involved

  • WordPress theme strategy
  • Component and template development
  • UX and accessibility standards
  • Design system governance
  • Training and documentation
  • Platform improvements for scale

What it strengthened

This work helped move teams away from one-off web solutions and toward a more consistent, maintainable, and accessible digital platform model.

Friction to Flow

Improving digital pathways through UX, analytics, and system refinement

Not every digital improvement requires a full redesign. Some of the most valuable work happens by identifying friction in existing systems and improving the pathways people already use.

Friction to Flow focused on high-impact user experience improvements across search, navigation, content findability, templates, and key user journeys. The work used behavior signals, analytics, stakeholder input, and UX judgment to make complex digital experiences easier to move through.

What this involved

  • Search and navigation improvements
  • Content findability analysis
  • User behavior review
  • Interface and template refinement
  • Accessibility and usability improvements
  • Iterative digital optimization

What it strengthened

This work helped reduce confusion, improve wayfinding, and create clearer paths through complex web experiences without treating every problem as a full redesign.

The throughline

Across these projects, the work is rarely just about a page, a component, or a launch.

It is about building systems that help people do better work: clearer structures, stronger standards, more accessible experiences, and digital platforms that can keep improving after the project is done.